Written on Jun 23rd by Katy Davis | Post a comment!

As many of you know, I opened a little creative production company called Superdoodle with my beau Billmund a few years back, and we’ve been working on some exciting projects together, alongside the growing Superdoodle team. We’ve just launched a new animation called “The Psychology of Camp” which is an advert for a summer camp over in the US:

Camp IHC offers a seven week unforgettable experience where seemingly endless days bring limitless opportunities to explore, create, compete, and celebrate the wonder of being a kid.

“After thousands of conversations with parents over the years, it is clear that we all have one common goal — we all want our children to be happy. But how do we define happiness? Not surprisingly, I strongly believe that summer camp is a step in the right direction.” Words from Lauren Rutkowski, Camp IHC co-owner.

If you’d like to read more about the project please head over to the Superdoodle website, where there’s lots more info, pictures and process images.

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