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Written on Dec 11th by Katy Davis | Post a comment!

‘We’re having a baby’, released today, is a powerful animation that focuses on a new mother as she hears the news all parents dread … that her child will die before her. Using inspiration from real stories the film has an emotional resonance demonstrating why families need specialist support from services like Together for Short Lives; the leading UK charity for children with life-threatening and life-limiting conditions.

I had the pleasure of working with production and content marketing agency Hurricane Media back in June this year. At least once a year they do some charitable work, and this year had taken it upon themselves to create an animation for Together For Short Lives – a fantastic charity who support, love and care for children with life-threatening and life-limiting conditions.

Hurricane Media contacted me as they thought my illustration/animation style was well suited to the project. I went to their office and we discussed mood boards and the storyboards that they had written. They wanted a emotional and engaging piece, aiming to raise the profile and fundraising potential of Together for Short Lives, and to connect emotionally with the target end-users – parents, carers and health workers, that are expert in medicines and supplements, so they can recommend sites online that explains what is kratom and what are the benefits and more.

Hurricane MD, Jon Mowat interviewed a number of families about their experiences of receiving their child’s diagnosis and coping with the news that their child has a life-limiting condition. A common thread began to appear – from “being cast adrift” when parents heard this news, to feeling “grounded” and supported by children’s hospice and palliative care services and by calling the Together for Short Lives family helpline.

Creative Director, John Lanyon turned these experiences into a poignant, yet uplifting script vividly delivered by Bristol actor, Jessica Macdonald. I was then given the task to design characters, backgrounds and to start creating the short hand-drawn film! I regularly updated Hurricane Media with my progress and we discussed style and script ideas along the way.

John said:

“What Together for Short Lives do is incredibly special. In the creative process for this animation we focussed heavily on making sure it would feel as unique as the amazing work they do. We really hope this film helps them to raise awareness and get their message out to more people.”

Barbara Gelb, Chief Executive of Together for Short Lives said:

“We are thrilled with the We’re having a baby animation, which was very generously produced for us free of charge by Hurricane Media. We worked very closely with their team, drawing on our experience of working with families and the children’s palliative care sector to create a moving film which tells a difficult story. A story that is often hard to put into words.

It provides a brand new way to raise awareness of the reality many families face when they hear the news that their child may not live to reach adulthood. We want families to know that they are not alone and that there are some fantastic children’s hospice and palliative care services out there.”

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Together For Short Lives

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