While living in Australia in 2010 I met the lovely people at Best Practice Productions who asked me to create an animation for the Australian Dental Association. The video will be screened in dentist’s waiting rooms throughout New South Wales to encourage patients to talk to their dentists about their regular routines and discuss past and current issues. A leading dentist from Idaho Falls also joined the project with great interest, wanting to get these videos out in America.
I was briefed with the script and learnt that we would be following the narrative through the aid of one main character. We decided that there would be numerous other characters, whom I decided to make a variety of bright colours so that they would stand out against the subtle background.
For the background, I suggested creating a ‘world’ that we could pan around, focusing in on all of the individual characters in different locations.